ASTRA Best Toys for Kids Award Winners

As the only program of its kind, the Best Toys For Kids Award is intended to heighten consumer awareness of the value of creative, open-ended play and the role that independent, locally owned toy stores play in providing children quality playthings that promote happy, healthy, and productive childhoods. 

Drawing upon their expertise, experience, and commitment to fulfilling play, ASTRA (American Specialty Toy Retailers Association) hand-picked the most engaging, unique, open-ended, fun, and safe toys for your children. The  Best Toys for Kids list features toys that deliver exceptional value and expand a child's imagination, toys that invite discovery and exploration, toys that get kids moving, toys that build creativity, toys that fascinate babies, and even toys that delight hard-to-shop-for pre-teens.