Playing is not an end in itself, but lets children make experiences in the adult world which they can use for their own development. In line with this principle, BRUDER products are developed as "model-sized toys." Model-sized to encourage children to imitate real life in the form of role plays; functional to help them understand the technical backgrounds by allowing them to "grasp by grabbing."
It is thanks to their high-quality products as well as their know-how that they rank among today's leading manufacturers of plastic toy vehicles in Europe. Their utilization of resources is based on the principle of sustainability. Their in-house recycling loop and their energy-saving production process combined with their customer service who can provide spare parts for the repairs of their toy vehicles make their products particularly durable.
The great strength of BRUDER Spielwaren lies in its innovation when it comes to developing and manufacturing new toys with the functionality for which BRUDER is so well known.Everything - from the initial idea to production and marketing - is done under one roof at BRUDER's principal offices in Furth, Germany.